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In summary, the social influence and awareness knowledge are key factors influenc-ing passengers' willingness to pay for flights that use sustainable aviation fuels (SAFs). Passengers are more likely to choose sustainable options if their social envi-ronment has a positive view of green aviation and if they themselves understand the benefits of SAFs. Airlines that educate passengers about these benefits can increase their willingness to pay. Educational campaigns can help address this gap. While price is a consideration for passengers, it's not the only factor. Some passengers are still willing to pay a premium for sustainable options. Additionally, government incentives would significantly influence passengers' willingness to pay for SAFs. Understanding these diverse perspectives is crucial. Overall, a substantial number of participants express a positive stance towards the implementation of SAFs, indicat-ing a general inclination towards green aviation. These findings provide valuable guidance for industry stakeholders in implementing strategies that align with public sentiments and promote sustainable practices in the aviation sector. The authors recommend the researchers to search more on the impact of passenger’s’ willingness to contribute to SAFs more dynamic to be more competitive in the market.
总之,社会影响和认知知识是影响乘客为使用可持续航空燃料（SAFs）的航班付费意愿的关键因素。如果乘客的社会环境对绿色航空有积极的看法,如果他们自己了解SAFs的好处,他们更有可能选择可持续的选择。向乘客宣传这些福利的航空公司可以提高他们的支付意愿。教育活动可以帮助解决这一差距。虽然价格是乘客的考虑因素
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