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A crucial step in the sales cycle is handling objections, when Apple salespeople respond to queries that can deter potential buyers from buying the iPhone 16. Regardless of whether these concerns are related to compatibility issues, price, or product attributes, Futrell stresses the significance of recognising and politely answering them. Sales representatives for Apple are instructed to offer alternatives that allay these worries, like talking about trade-in schemes to defray the high purchase price or outlining Apple's extended support and software upgrades (Futrell and Charles, 2014). Johnston's strategy adopts a customer-centred methodology, emphasising the comprehension of the fundamental causes of objections. This could entail asking insightful questions to find out if cost worries are due to perceived lack of value or budgetary limitations (Johnston & Marshall, 2016). Apple's sales team makes consumers feel valued and comforted by properly and sympathetically addressing these concerns, which is crucial for later deal closure.
销售周期中的一个关键步骤是处理异议,当苹果销售人员回应可能阻止潜在买家购买iPhone 16的询问时。无论这些担忧是与兼容性问题、价格还是产品属性有关,Futrell都强调了识别和礼貌回答这些问题的重要性。苹果公司的销售代表被指示提供替代方案来缓解这些担忧
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