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Customer Journey Mapping (CJM)
Mapping the Journey
1. DOING – Scenario:
- Customers research Asus products online and in stores.
- Compare features, specifications, and prices.
- Make a purchase decision based on performance and value.
2. On Stage Experience (People):
- Sales representatives assisting in product selection.
- Customer service agents handling inquiries and issues.
3. On Stage Experience (Things):
- Asus products such as laptops, motherboards, and peripherals.
- Packaging and retail environment influencing purchase decisions.
4. BackStage Support:
- People: Engineers ensuring product quality and innovation.
- Things: Manufacturing facilities and supply chain logistics.
5. Thinking:
- Consider product reviews and user feedback.
- Evaluate warranty terms and after-sales support.
6. Moments that Matter:
- Purchasing decision.
- Product unboxing.
- Customer support interactions.
7. Needs and Drivers:
- Reliability, performance, and aesthetic appeal.
- Seamless integration with existing tech ecosystems.
Create a visual creative of Customer Journey Mapping of Asus using the shared information above.
客户旅程映射（CJM）
生成参数
使用模型
模型分类
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